The launch of Sitka's new apparel line is a big topic at industry trade-shows every year. To help educate would-be buyers, I put together a handout that highlighted the flagship pieces in the lineup. Trade-show attendees need to save room in their swag-bags for energy drink samples and stickers, so I worked with the printer to put together a unique folding process which resulted in a finished product that when shut, was only 5" x 5" but opened to 25" x 25".

“Diverge”

The concept behind Sitka's Diverge photo contest was to push the hunting industry and its consumers towards a more creative, respectful, and sophisticated depiction of the hunting experience. What started as a cool idea has blown into a highly-anticipated, seasonal social media campaign with over 30,000 submissions in 2019. The contest has not only become an important element to Sitka's brand image, but has yielded a surplus of high-quality, user-generated content for the brand to utilize on social media channels. I was able to take part in the conceptualization, naming, content management, and design of the elements used for/produced as a result of the contest.